SEO & PPC

SEO & PPC that bring the right people to your website.

A great website is only valuable if the right people can find it.

SEO and Google Ads for small businesses and growing companies that want more relevant traffic, more enquiries and clearer measurement.

We help businesses improve their visibility through SEO, local search and targeted Google Ads campaigns, with proper tracking in place so you can understand what is actually generating enquiries.

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Built for businesses that want

  • Better Google visibility
  • More relevant website traffic
  • More qualified enquiries
  • Clearer tracking
  • Less wasted ad spend

What we do

Four parts of getting found, and knowing it's working.

SEO services, local SEO, Google Ads management and conversion tracking. SEO and PPC for small businesses and growing companies, scoped to what you actually need.

01 · SEO & organic search

Build visibility that keeps working

SEO helps your website become easier for search engines and potential customers to understand.

We optimise around the searches that matter to your business, not simply keywords that generate impressions.

That means focusing on the fundamentals: service pages, location pages, search intent, internal linking, technical SEO, indexation, Search Console and content opportunities.

Talk to Us About SEO

Typical work can include

  • Keyword research
  • On-page SEO
  • Page titles and meta descriptions
  • Heading structure
  • Internal linking
  • Service page optimisation
  • Technical SEO checks
  • Indexing and crawlability
  • Sitemap and canonical setup
  • Image optimisation
  • Search Console monitoring
  • Content opportunities

02 · Local SEO

Get found by customers in your area

For local businesses, visibility in Google Search and Google Maps can be just as important as the website itself.

Local SEO is particularly useful for businesses serving defined geographic areas. It can help you appear more prominently when customers search for services in their area, including in Google Search and Google Maps.

We help strengthen your local presence through your Google Business Profile, reviews, local landing pages, citations, NAP consistency and clearly defined service areas. Nobody can guarantee local pack rankings, but these foundations matter.

Talk to Us About Local SEO

Typical work can include

  • Google Business Profile optimisation
  • Local keyword targeting
  • Location landing pages
  • Local citations
  • Review strategy
  • Local content
  • NAP consistency
  • Local internal linking
  • Search Console monitoring

03 · Google Ads / PPC

Google Ads focused on commercial searches

Paid search can put your business in front of people at the moment they are actively searching for what you offer.

The aim is not to buy as many clicks as possible. It is to buy the right clicks.

Our Google Ads management focuses on commercially relevant keywords, exact and phrase match where appropriate, negative keywords, location targeting, landing pages and conversion tracking. We regularly review what people actually searched for, not just the keywords originally added to the campaign.

Talk to Us About Google Ads

Typical work can include

  • Campaign setup
  • Keyword research
  • Search campaigns
  • Exact and phrase match strategy
  • Negative keywords
  • Ad copy
  • Location targeting
  • Sitelinks and assets
  • Landing page review
  • Conversion tracking
  • Search term analysis
  • Campaign optimisation

04 · Conversion tracking & analytics

Know what is actually generating enquiries

Clicks and rankings are useful, but they do not tell the whole story.

The more important question is whether search activity is producing meaningful actions such as calls, enquiries, bookings or quote requests. We set up and review GA4, Search Console, Google Ads conversions, lead form tracking, calls where appropriate and landing page performance, so you can see what is actually working.

Talk to Us About Tracking

Typical areas can include

  • Google Analytics 4
  • Google Search Console
  • Google Ads conversion tracking
  • Lead form tracking
  • Call tracking where appropriate
  • Landing-page performance
  • Conversion journeys
  • Campaign reporting

Website first

Build it. Get it found. Improve it.

A website, SEO and paid search should not operate as separate activities. They work best when the whole customer journey is considered together.

A strong website gives visitors confidence. SEO helps people discover it organically. Google Ads can put it in front of potential customers immediately. Tracking then shows us what happens after they arrive.

  1. 01

    Build

    Professional website

  2. 02

    Find

    SEO and organic visibility

  3. 03

    Attract

    Google Ads and paid search

  4. 04

    Improve

    Tracking and optimisation

Need the website first? See our web design service. Already live? Website Care keeps it secure and improving, or get in touch to talk it through.

Organic or paid search

SEO or PPC: which do you need?

SEO

  • Longer-term organic visibility
  • Builds over time
  • Useful for service and informational searches
  • No charge for individual organic clicks

PPC / Google Ads

  • Immediate paid visibility
  • Controlled budgets
  • Useful for high-intent commercial searches
  • Payment for advertising clicks

For many businesses, the best approach is not necessarily SEO or PPC.

SEO can build long-term visibility while Google Ads can generate immediate exposure for commercially important searches. Some businesses need both; others are better served by focusing on one. We'll recommend what fits.

Read more: SEO vs PPC: which is right for your business?

Who it's for

Who is SEO & PPC for?

  • Local businesses wanting more enquiries
  • Professional service businesses
  • Startups launching a new website
  • Businesses investing in a website redesign
  • Companies already getting traffic but not enough leads
  • Businesses wanting to improve Google visibility
  • Companies currently running Google Ads without clear tracking
  • Businesses expanding into new locations or services

Running a small business? Read how to get more customers online as a small business.

Our approach

No vanity metrics.

More impressions do not necessarily mean more business.

More clicks do not necessarily mean more customers.

A number-one ranking for the wrong search is not valuable.

  1. Search→
  2. Website→
  3. Enquiry→
  4. Customer

More traffic isn't automatically better.

The aim is to attract relevant visitors and make it easy for them to take the next step. That means SEO, advertising, landing pages and tracking need to work together.

That is why we look beyond surface-level metrics and focus on whether your online marketing is helping create real opportunities.

See the kind of websites we build in our work, or read practical advice in Insights.

Process

How we work.

  1. 01

    Understand the business

    We look at your services, customers, locations and current online presence.

  2. 02

    Review the opportunity

    We assess the website, search visibility, keywords and existing campaigns where applicable.

  3. 03

    Build the strategy

    We decide where SEO, local search or paid search can realistically help.

  4. 04

    Implement & launch

    We optimise pages, configure campaigns and set up appropriate tracking.

  5. 05

    Measure & improve

    We review real search and conversion data and refine the approach over time.

Pricing

Scoped around your business.

SEO and PPC services are scoped around the size of the website, target locations, competition, campaign complexity and the level of ongoing management required. Monthly SEO retainers and PPC management are quoted individually based on scope.

For Google Ads, advertising spend is separate from WFG management fees. Website packages are on our pricing page.

Discuss SEO & PPC

Why We Forge Growth?

We look at the whole journey.

SEO and Google Ads do not work in isolation.

Because we also design and build websites, we can look at the whole path from search through to enquiry.

That means we can identify whether the problem is:

  • Visibility
  • Targeting
  • Landing page quality
  • Website trust
  • Conversion
  • Tracking

The objective is not simply to send more traffic. It is to help the website perform better commercially.

FAQs

SEO & PPC questions.

Related Insights

Practical reading on search.

SEO & PPC

Want more of the right people finding your business?

Whether you need stronger organic visibility, a better Google Ads campaign or clearer tracking, we can help you work out where the biggest opportunities are.

Discuss SEO & PPCView Our Work
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